The SportsBiz Africa Forum (SBA) is an annual flagship event dedicated to advancing the sports economy and promoting sports as a thriving business sector and a driver for sustainable development in Africa. This aligns with the African Union Agenda 2063, which recognises sports as a powerful catalyst for unity, solidarity, and socio-economic progress.

Under the theme, “Enhancing the Utility of Sports in Business and Investment in Africa,” SportsBiz Africa Forum 2026 will build on the success of the 2025 edition, which established a holistic ecosystem that included the Golf Tournament, Esports Cup, Policymakers Roundtable, Investors Dealroom, and the groundbreaking SBA Connect Programme and Online Classes Programme as critical educational and professional development avenues. These segments collectively defined the Forum anew, amplifying SBA’s impact on Africa’s sports economy.

The 2026 edition will build on this ecosystem and delve deeper into the practical applications and strategic opportunities that sports present for businesses, investors, and governments across the continent in job creation and growing the economy. It will feature the now-acclaimed informative panel discussions, networking opportunities, and innovative platforms designed to enhance policy and accelerate sports commercialisation and attract meaningful investment.

For more information and updates, visit the website below